03.24.15: Get Smart Series, Rancho Santa Fe Golf Course, Rancho Santa Fe, CA

March 30th, 2015   •   No Comments   

Do Your Part, Be Water Smart! Water saving tips to reduce water consumption, lower your swimming pool water usage, and understand the mandatory water restrictions, and more. Lecture starts at 5:00 pm. All association members and their guests are invited to attend. Please call to make your reservation (858) 756-1182.

Bits of Wisdom For Hiring Your First Employee

September 4th, 2011   •   No Comments   

Soon after I started my landscape design business in Tulsa, OK, I was hired by a prominent family to restore their large residential property. Normally, I would have hired a landscape construction company to implement the design, but Read more

Turn Your Passion Into a Profession

August 29th, 2011   •   No Comments   

Do you wake up in the middle of the night with brilliant ideas? Design in the shower? Fantasize about being hired with an unlimited budget? If so, you are a designer. Your next step should be to focus on turning your passion into a profession that pays you well. Here are some ‘must haves’ for creating a successful design business: Read more

So You Want to Raise Your Fees?

August 13th, 2011   •   No Comments   

The solution is simple. Just do this: Read more

Only the Financial Fit Survive

August 11th, 2011   •   No Comments   

Do you have what it takes to survive this economy? Here are some critical cash flow tips for your landscape business: Read more

Do Your Business Cards Stink?

July 30th, 2011   •   No Comments   

Recently, I watched an oddly funny You Tube video entitled ‘Your Business Cards Suck.’  This guy makes some good points. Read more

OUCH!

July 28th, 2011   •   No Comments   

For most of the last four weeks I’ve been in bed with the worst back pain I’ve ever experienced. To say that I’ve been ‘laid up’ would be an understatement. Through the fog of pain and pain meds Read more

Landscape Designer Case Study: Jerry

July 12th, 2011   •   No Comments   

Marketing positioning is probably THE most important work I provide to business owners. Here’s a Case Study of Jerry, a 50 year old Residential Landscape Designer who has just started his 2nd career.

Case Study_Jerry

Just say ‘No’ to Before Shots

July 5th, 2011   •   No Comments   

There was a fair amount of response to my last blog regarding my suggestion to remove ‘Before’ photos from your web portfolio, so I’m adding some follow-up comments here… Read more

Rants and Raves About Landscape Designer’s Websites

June 23rd, 2011   •   No Comments   

You may be the world’s best landscape designer, but if your website presents your work poorly, you won’t attract the right client. Here are ten ways to improve your website and limit calls from unqualified clients: Read more

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