So You Want to Raise Your Fees?

The solution is simple. Just do this:

You MUST specialize. It’s the only way to justify a higher fee. Tell your client why you are special and why your value is greater than the competition.

Then, find the right client who values your unique talents.

Here’s proof:

Topher Delaney, Martha Schwartz, Roberto Burle Marx, Oehme and Van Sweden, Raymond Jungles

Each of these designers has specialized and they tell the world, by way of their portfolio, why they’re different. They’re selective in the types of projects they accept. They charge more.

Raymond Jungles probably never has clients who request an English garden style. And if they did, he wouldn’t accept. It’s not who he is. It’s not what he loves.

Determine what makes you unique. Proclaim your area of expertise. The thing that makes you different from any other landscape designer.

Yes, you are unique.

Then make sure your marketing collateral – website, business cards, brochures – aligns with your unique brand message.

If you need help with this, let me know. It’s what makes me special.

Now, go do good work.