Speaking

Workshops, Lectures & Webinars

a/k/a Build a Better Business

We’re guilty. We provide clients with concepts and working drawings for their project, yet, when it comes to our own business, we often fail to get anything on paper to guide our own success. These workshops and lectures are designed to offer professional guidance, personal advancement, inspiration and networking opportunities—and ultimately, a road map to your success. Bring your focus, energy, questions and business cards. Leave your ego behind!

APPROVED CONTINUING EDUCATION PROVIDER: American Institute of Architects, Association of Professional Landscape Designers

02.01.12-02.02.12 LANDSCAPE INDUSTRY SHOW, Los Angeles, CA

Information for landscape professionals about using Linked In for business development. More info, click here.
10.13.11: LANDSCAPE EXPO

LONG BEACH, CA: PROJECT MANAGEMENT PANEL DISCUSSION Hear designers, contractors and landscape architects speak to improving the project flow working with sub-contractors. Emphasis on best navigation through the value chain. Speakers include:
Kelly Fore Dixon, ASLA, Shelley Sparks, Stephanie Landregan, FASLA, Leslie Golden, FASLA LEED AP, Karen Holt, Margie Grace, Pam Pavela, and Laura Dalton.
Landscape Expo runs October 12th and 13th. For more information about the show and other programs, click here.

THURSDAY WEBINARS: BUSINESS DEVELOPMENT FOR DESIGN PROFESSIONALS

These business development and social media marketing webinars are developed for any small business owner, solopreneur, or marketing manager. Each webinar is $20.

Discover why it’s important to market even if you are a referral-based business, how social media has changed the way we think about marketing, and why being different is critical to selling your services. Any design service provider will benefit from this information. Sign up for one or all four. Click on each title to register.

Part 1: INTRO TO SOCIAL MEDIA – Facebook, Linked In and Twitter, Thursday May 26th, 1:00 p.m. Pacific Time (Recorded version is now available!)
Part 2: POSITIONING FOR DESIGN PROFESSIONALS, WHAT’S YOUR STORY, Thursday June 9th, 1:00 p.m. Pacific Time (Recorded version is now available!)
Part 3: SOCIAL MEDIA STRATEGY, TURNING CONTACTS INTO CONTRACTS, Thursday June 16th, 1:00 p.m. Pacific Time (Recorded version is now available!)
Part 4: DEVELOP YOUR MARKETING PLAN OF ATTACK! Thursday June 23rd, 1:00 p.m. Pacific Time (Recorded version is now available!)

03.24.11: BUSINESS DEVELOPMENT AND SOCIAL MEDIA

4-Part Business Development and Social Media Marketing Workshop for Design and Construction Professionals, Solana Beach, CA
Discover why it’s important to market even if you are a referral-based business. Qualifies for (8.5) AIA CES and (7) APLD CEU credits.
More info